Why Should I Have a Sign?

"Why should I have a sign?" is a question often asked by business owners.

The answer will vary depending on your business type and format. In a highly impulse oriented business, good signage can be the difference between the success or failure of the business. The profile of your trade area also impacts your signage needs. Good signage can increase a business's opportunity for success.

Signs are the most affordable means of advertising for many businesses, and most businesses -new or not -- don't have a dollar to waste. The United States Small Business Administration Bulletin Number 101 on signage for businesses says, "...signs are the most effective, yet least expensive form of advertising for the small business." What's more, signs are always on the job for you, advertising 24 hours a day, 365 days a year.

A business must have an on-premise sign to be to most successful. So, what is an "on-premise" sign, and why the focus on that particular type? An on-premise sign is: "A communication device whose message and design relates to a business, an event, goods, profession, or service being conducted, sold, or offered on the same property as where the sign is erected."

Simple enough, and there are dozens of examples of the many types of on-premise signs in our "View Our Products" section for your review. And please call us for more information on ordinances for signs in Honolulu.