Signarama San Diego (Kearny Mesa), CA Blog

It’s Summer — Time for Banners

While we San Diegans are blessed to live in a place where the weather is good year-round, even here, summer has a distinctive feel to it — and people are apt to be out and about more than they are during other seasons.

Signs and Marketing: A Winning Combination

If you believe the only reason to have signage is to identify where your business is located, you’re underutilizing its earning potential. Signs can and should be an important part of your marketing plan, and at a minimum,

Signs of Summer

Although the official start of summer is still a few weeks away, with the calendar turning to June, most schools already out and baseball season heating up — many people already have a summer mindset. What does that mean with respect to your signage? If you’re smart, you’ll reflect the season in your new signs, or perhaps tweak those that already exist in a nod toward this more relaxed time of year.

Tips for Retail Signage That Drives Traffic

Retailers are always trying to differentiate themselves and drive traffic into their stores — and one of the best ways to do that is through signage. The retail experts at Colliers International offer the following tips to achieve great retail signage:

What Font Should I Use?

As a layperson, it’s not expected that you have vast knowledge about different fonts and their relative merits — it’s our job as sign professionals to educate you on your options. However, it’s never a bad idea to understand a little about the important things that should be taken into consideration when choosing fonts for your signs.

What You Need to Know About Outdoor Signs

Imagine driving past a shopping mall that didn’t have any signs indicating where its stores are located. Or a row of businesses with no signs to tell you what’s where. Signage is critically important to all businesses, but especially those that depend on attracting customers to them.

No Time Like the Present to Use Pantone’s Color of the Year

Ah, spring — the season of reinvigoration. Flowers bloom, trees don leaves again and the days get longer and longer. This season is always a good time to start something new, as people seem more optimistic and forward thinking after the winter months end — so why not add some “spring” to your signage.

Are You Ready for some Baseball? Signarama San Diego style.

Spring training is well underway, which means another season of America’s pastime is right around the corner. Things don’t look too promising for our hometown Padres, but at least they haven’t left town like the NFL’s Chargers did.

How About a Specialty Sign?

What image does the word “sign” evoke in you? If it’s something square or rectangular, that’s quite understandable, since many traditional signs are those shapes — but when you broaden your focus, you’ll realize the world of specialty signs is exciting and diverse.

What You Need to Know About Aluminum Signs

If you value durability, appearance and longevity in your signs — and who wouldn’t —choosing to have them made from aluminum is a great way to go. Our custom aluminum .080 signs are the right choice for any number of uses.