Signarama San Diego (Kearny Mesa), CA Blog

Tips for Retail Signage That Drives Traffic

Retailers are always trying to differentiate themselves and drive traffic into their stores — and one of the best ways to do that is through signage. The retail experts at Colliers International offer the following tips to achieve great retail signage:

What Font Should I Use?

As a layperson, it’s not expected that you have vast knowledge about different fonts and their relative merits — it’s our job as sign professionals to educate you on your options. However, it’s never a bad idea to understand a little about the important things that should be taken into consideration when choosing fonts for your signs.

What You Need to Know About Outdoor Signs

Imagine driving past a shopping mall that didn’t have any signs indicating where its stores are located. Or a row of businesses with no signs to tell you what’s where. Signage is critically important to all businesses, but especially those that depend on attracting customers to them.

No Time Like the Present to Use Pantone’s Color of the Year

Ah, spring — the season of reinvigoration. Flowers bloom, trees don leaves again and the days get longer and longer. This season is always a good time to start something new, as people seem more optimistic and forward thinking after the winter months end — so why not add some “spring” to your signage.

Are You Ready for some Baseball? Signarama San Diego style.

Spring training is well underway, which means another season of America’s pastime is right around the corner. Things don’t look too promising for our hometown Padres, but at least they haven’t left town like the NFL’s Chargers did.

How About a Specialty Sign?

What image does the word “sign” evoke in you? If it’s something square or rectangular, that’s quite understandable, since many traditional signs are those shapes — but when you broaden your focus, you’ll realize the world of specialty signs is exciting and diverse.

What You Need to Know About Aluminum Signs

If you value durability, appearance and longevity in your signs — and who wouldn’t —choosing to have them made from aluminum is a great way to go. Our custom aluminum .080 signs are the right choice for any number of uses.

Get Noticed With Professional Building Signs

Your exterior signage creates the all-important first impression that can excite potential customers, or cause them to drive or walk away. You might be surprised at the variety of building signs at your disposal.

Draw Attention With Large Format Digital Printing

Have you ever seen a huge sign in a mall, storefront or someplace else and wondered how it was created? The answer is large format digital printing. This technology produces vibrant full color printed pieces with widths between 17” and 100” — and even larger (perhaps referred to as super-wide or grand format.

The Importance of Letters and Graphics

You probably don’t spend a whole lot of time thinking about the various elements that make up signs. That’s OK, because that’s all we do.