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Sign Design Tips
Contrary to popular belief, graphic design is not all about artistic skill. A variety of external factors, including everything from personal taste to raw talent, play a big role in how your design will turn out. Recognizing the importance of these outside influences on the success of the design process, we set out to develop a web site chock full of tools that would allow our customers to confidently create their own designs.
While anyone can dabble in the craft, some people are just better at it than others. If you're one of those less fortunate, not-so-artistic types, not to worry. By following the guidelines we've set forth below, you should have no trouble designing a respectable sign, banner or vehicle layout, no matter your pre-existing artistic ability.
Choose colors that will not blend together and opt for combination's that are easy on the eyes. While red on black is not a very readable choice, if that is what you want, fine. Keep in mind, however, that by choosing tone-on-tone variations you are sacrificing readability. If your potential customers can't easily read your sign, chances are they'll ignore it. Over the long haul, that can result in a significant loss of business. In most cases, the farther away you can read your advertisement the better.
Some good color selections are yellow with black, yellow with green, white with any dark color (i.e. blue with white, red with white, etc.). The key is to choose colors that sharply contrast each other so as to leap off the design. If you're still set on using dark combination's, like red on black, consider outlining the edge of your letters in white. This technique allows for separation between the colors and will attract your audience's eye much better.....Read More»